Ontario dealership service department uses AI as backup on every service call
Mills Motors Buick GMC · Oshawa, ON, Canada ·
What they did
The receptionist stays the first point of contact. When she's unavailable, CarAi steps in, and calls to the service department are pre-qualified by CarAi, which books routine work like oil changes and tire rotations. It also covers hours when the dealership is closed.
Reported results
- Between December 30, 2025 and January 29, 2026: 1,113 calls answered, 79 service appointments booked, and 37+ staff hours saved
- The vendor values the bookings at an estimated $35,550 using a $450 industry-average repair order
Tools
CarAi
Cost
Not disclosed
Source
CarAi: https://www.carai.com/case-studies/mills-motors
Vendor case study (results reported by the vendor). Dealership service department, not an independent shop. Source checked 2026-10-20. Results are as reported by the source, not independently audited.
Try it yourself: starter prompt
Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.
You are the phone assistant for an auto repair shop. When the owner can't answer, greet the caller, get their name, callback number, address and what's wrong, ask how urgent it is (emergency today vs. this week), and tell them the owner will call back within 15 minutes. Never quote a price or promise a time. Then text the owner a 3-line summary.