Trade AI Playbook

24-hour plumber recovers 21% of missed calls and grows emergency calls 140%

Orange Plumbing · Brevard County, FL, US ·

What they did

The shop missed 35% of inbound calls with no recovery system. A missed-call recovery flow was added alongside geo-split Google Ads and Local Services Ads.

Reported results

  • Missed calls recovered 0% to 21%
  • Emergency call volume +140% in 90 days
  • Cost per lead $81 to $52

Tools

Missed-call text back, Google Ads, Local Services Ads, Call tracking

Cost

Not disclosed

Source

Plumbing Partners: https://plumbingpartners.co/case-studies/orange-plumbing

Agency case study (results reported by the agency). Source checked 2026-10-20. Results are as reported by the source, not independently audited.

Try it yourself: starter prompt

Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.

You are the phone assistant for a plumbing company. When the owner can't answer, greet the caller, get their name, callback number, address and what's wrong, ask how urgent it is (emergency today vs. this week), and tell them the owner will call back within 15 minutes. Never quote a price or promise a time. Then text the owner a 3-line summary.

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