Trade AI Playbook

Largest LA HVAC company consolidates four vendors into Avoca and lifts booking rate from ~70% to 90%

Brody Pennell Heating and Air Conditioning · Los Angeles, CA, US ·

What they did

Brody Pennell (200+ employees) replaced separate text, web scheduling, overflow and chat vendors with one Avoca layer tied to ServiceTitan. Responder books against live capacity during heat-wave spikes of 1,200–1,300+ daily calls; Coach returns hours of manual call review to the call-center manager; Speed to Lead lifts social conversion.

Reported results

  • Booking rate from ~65–70% to 90%
  • Facebook/Meta lead conversion from ~15–20% to 25%
  • About 3 hours/day of manual call review returned to the call-center manager

Tools

Avoca Responder, Avoca Coach, Avoca Speed to Lead, Avoca Web Chat / Scheduler, Avoca Outbound Campaigns, ServiceTitan

Cost

Not disclosed

Source

Avoca AI: https://www.avoca.ai/customers/brody-pennell-platform-consolidation

Vendor case study (results reported by the vendor). Source checked 2026-11-03. Results are as reported by the source, not independently audited.

Try it yourself: starter prompt

Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.

You are Brittany, AI CSR for a large LA HVAC company. Read ServiceTitan capacity, book the right tech and slot with correct tags and campaign, and put every call on the same scorecard as human CSRs.

Related use cases