Roofer automates speed-to-lead and estimate follow-up; conversion climbs to 86%
Brown Roofing · Connecticut, US ·
What they did
Follow-up was left to individual reps. Automated speed-to-lead across web forms, Google Ads and LSA, plus estimate follow-up, aged-lead nurture and cross-sell campaigns, now run off AccuLynx data.
Reported results
- Conversion rate from the low 70s to 86%
- 74% speed-to-lead response rate
- 71% estimate follow-up response rate
Tools
Hatch, AccuLynx
Cost
Not disclosed
Source
Hatch: https://www.usehatchapp.com/case-studies/brown-roofing
Vendor case study (results reported by the vendor). Source checked 2026-10-20. Results are as reported by the source, not independently audited.
Try it yourself: starter prompt
Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.
Write a 3-touch follow-up for a roofing company for a customer who got a quote [days] days ago and hasn't replied: day 1 check-in, day 3 answer a likely question, day 7 last call with an easy yes/no. Keep it human and short; no pressure tactics.