Trade AI Playbook

UK plumber's AI receptionist answers 226 calls in 11 weeks, 90% outside office hours

SD Plumbing & Heating · United Kingdom ·

What they did

An AI receptionist answers on the existing number whenever the team can't, looks up returning customers in ServiceM8, captures what/where/how urgent, and emails the office a summary the moment the call ends.

Reported results

  • 226 calls answered in 11 weeks
  • 90% of them outside Mon-Fri hours
  • 225 of 226 handled with no human
  • Live in three weeks, evenings and weekends first

Tools

ElevenLabs voice, Twilio, ServiceM8, Email summaries

Cost

Not disclosed

Source

Locate AI: https://www.locateai.co.uk/case-studies/sd-plumbing-after-hours-receptionist

Vendor case study (results reported by the vendor). Source checked 2026-10-20. Results are as reported by the source, not independently audited.

Try it yourself: starter prompt

Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.

You answer calls for a plumbing company between 6 PM and 8 AM. Ask what's happening, decide if it's an emergency using these rules: [list your emergency rules]. If it is, page the on-call tech with the address and issue. If not, offer the next two open morning slots and confirm by text.

Related use cases