HVAC, plumbing and electrical company books 115 jobs in a month with AI outbound text campaigns
Genz-Ryan · Burnsville, MN, US ·
What they did
Genz-Ryan tested Avoca's AI outbound messaging on 70 customers first, and the first job booked within a minute with no human involved. In early October 2026 it sent a furnace tune-up offer to roughly 400 to 450 customers in one day while the customer service team watched the conversations live. The company now runs about 40 campaigns, including unsold-estimate follow-up, cross-trade offers (such as a water heater flush for HVAC customers), seasonal maintenance and same-day ETA texts that used to take a dispatcher most of the day by phone.
Reported results
- 70 jobs booked by the AI within a couple of hours of the tune-up campaign, and 115 in the first month
- Unsold-estimate campaigns show a 36% response rate and a 24% booking rate over a two-week window
- Close to a full dispatcher's day recovered by automating ETA messages
Tools
Avoca Outbound
Cost
Not disclosed
Source
Avoca: https://www.avoca.ai/customers/genz-ryan-outbound
Vendor case study (results reported by the vendor). Published October 13, 2026. Genz-Ryan is a larger multi-trade residential company, not a one-truck shop. Source checked 2026-11-02. Results are as reported by the source, not independently audited.
Try it yourself: starter prompt
Our suggested prompt for an AI assistant (ChatGPT, Claude, Grok or your phone-agent tool). It is not from the source.
Write a short text to past customers who got an estimate from us in the last 90 days but didn't book. Mention the job they were quoted for, offer two open time slots this week, and answer common questions about price and timing. If they ask for a person, hand off to the office.